Telemarketing is a type of direct marketing in which a salesperson solicits prospective customers to purchase products or services over the phone or through a subsequent face-to-face or web conferencing appointment scheduled during the call — it can be inbound or outbound in nature.
Inbound telemarketing is primarily concerned with receiving incoming phone calls from consumers who have responded to advertisements, which typically involve toll-free 800 numbers, direct mail, or catalogues. Customers would phone the corporation directly to place their order.
In contrast, outbound telemarketing is a proactive service. It entails a company's salesforce taking the initiative to call end users and consumers in order to gather purchases or make appointments.
BENEFITS OF TELEMARKETING
IT IS ECONOMICAL.
Telemarketing can help you save money in a variety of ways.
Especially if you outsource your telemarketing efforts to a call centre in the Philippines, service costs are low due to low labour costs. Not to mention that some businesses provide a money-back guarantee if goal conversions are not met.
IT PROVIDES IMMEDIATE FEEDBACK.
You can immediately measure your customer's degree of interest in your goods or service if you can speak directly to them. This input is beneficial since you will know what to improve and what to keep.
IT GIVES WIDER REACH.
Whereas the traditional method of selling is going door to door or doing sales visits, one can only perform a number of these sales visits in a day.
Telemarketing, on the other hand, allows you to reach three times as many prospects as you might in a single day of sales visits.
This is especially useful for marketing to consumers in difficult-to-reach places.
A NEW CUSTOMER BASE IS CREATED.
Telemarketing isn't just for selling. It also produces leads. Your phone calls enable you to construct a list of prospect leads. Follow-up calls are then conducted based on the list, and leads can be further screened and qualified based on priority before being sent on to field salespeople for further action.
IT BOOSTS SALES.
Telemarketing allows you to discover who among your existing consumer base hasn't used your services in a while. Telemarketing professionals can then plan a follow-up contact and devise a strategy to re-engage existing consumers, such as by offering special offers.
Telemarketing is not simply confined to existing clients; it can also create revenue from new consumers.
IT PROVIDES IMMEDIATE SUPPORT TO YOUR CUSTOMERS.
Despite the fact that everyone is going digital these days, telemarketing still provides a personal touch that quickly develops rapport and partnerships. Although we enjoy the convenience that the digital age provides, it cannot replace the value and comfort that comes from interacting with a living person.
WHAT COMES NEXT?
XTREME BPO SOLUTIONS is a contact centre based in UK with branch offices in UAE, Philippines, Pakistan and Sri Lanka .
We are a TCPA-compliant company with highly trained agents who can do your telemarketing for you 24 hours a day, seven days a week - selling to existing accounts, generating new accounts, inbound order processing and inquiry handling, customer service, and supporting your existing field sales force.
We also provide a wide range of outsourced outbound call centre services such as data input, data mining, claims filing, contract processing, and much more.
Get a free quote from us today, reach out at info@xtremebposolutions.com